Aboutme

About Me

I am Associate Professor of Advertising in the Communication Division at Pepperdine University.

I earned my PhD in Information Systems from the Graduate School of Computer and Information Sciences at Nova Southeastern University with specialization and research interests that include interactive advertising, online advertising effectiveness, online advertising metrics and Web analytics, and online ad design and interactivity.

The following are courses I teach or have taught:

MSCO 220: Introduction to Integrated Marketing Communication

ADV 599 and COM 599: Directed Studies

MSCO 560: Philosophy and Effects of Mass Communication

ADV 475: Creative Campaign Strategy in Advertising

MSCO 371: Communication Graphics

JOUR 325: Publication Design (formerly publication edit and design)

COM 301: Message Creation and Effects

PR 280: Writing for Public Relations

MSCO 280: Writing for the Mass Media

MSCO 292: Introduction to Advertising and Public Relations

ADV 275: Fundamentals of Advertising

SPE 180: Public Speaking and Rhetorical Analysis

The following are professional organizations in which I am a member:

Institute of Electrical and Electronic Engineers (IEEE); Association for Computing Machinery (ACM); Association for Education in Journalism and Mass Communication (AEJMC); Society of News Design (SND); American Academy of Advertising (AAA); House Rabbit Society

Published Blind Refereed, Peer-Reviewed Journal Articles

Rosenkrans, Ginger, and Myers, Keli. (forthcoming Fall 2013). Optimizing online and print advertising using the synergy effect for local newspapers. Newspaper Research Journal.
Received two research grants for this study.

Rosenkrans, Ginger, and Myers, Keli. (Winter 2012). Mobile advertising effectiveness. International Journal of Mobile Marketing, 7(3), 5-24.
Received two research grants for this study.

Rosenkrans, Ginger. (2010, July). Maximizing User Interactivity through Banner Ad Design. Journal of Promotion Management, 15(3), 265-287.
Received one research grant for this study.

Rosenkrans, Ginger (2009, Spring). The creativeness and effectiveness of online interactive rich media advertising. Journal of Interactive Advertising, 9 (2).
Link to research article: http://www.jiad.org/article114
Received two research grants for this study.

Rosenkrans, Ginger (2006). Online banner ads and metrics challenges. International Journal of Internet Marketing and Advertising, 3 (3), 193-218.
Received one research grant for this study.

Rosenkrans, Ginger (2006, Spring). Assessment accountability in courses that deploy advertising competitions and experiential learning techniques. Journal of Advertising Education, 10 (1), 27-38.
Received one research grant for this study.

Rosenkrans, Ginger (2005, Fall). Online auctions as advertising revenue in the media mix. Journal of Interactive Advertising, 6 (1), 19-37.
Link to research article: http://www.jiad.org/article66
Received two research grants for this study.

Rosenkrans, Ginger (2001). Since the end of the state-run press: Evolution of Russian newspapers from Perestroika to 1998. Journal of Government Information, 28, 549-560.

Rosenkrans, Ginger (2001, Spring). Design considerations for an effective online environment. Journalism and Mass Communication Educator, 56 (1), 43-61.

Rosenkrans, Ginger (2000, August). Assessment of the adult student progress in an online environment. The Internet and Higher Education, 2 (2-3), 145-160.

Academic Research in Progress
Rosenkrans, G. (2008-present). Online newspapers and advertising.
Received one research grant for this study.

Rosenkrans, G. (May 2008-present). Cross media optimization to enhance community awareness.
Received one research grant for this study.

Rosenkrans, G. (2009-present). Cross media optimization involving interactive and print advertising
Received one research grant for this study.

Book Published
Waters, K., Benson, L, & Rosenkrans, G. (1996). Write It Up: A Hands-On Workbook for Writing for the Mass Media. Dubuque, Iowa: Kendall/Hunt Publishing Company.

Book Reviewer
Rosenkrans, G. (2008, October). Review of the book Advertising Creative: Strategy, Copy and Design by Thomas (Tom) Altstiel and Jean M. Grow. Thousand Oaks: Sage Publications.

Rosenkrans, G. (2003, December). Review of the book Effective Web Site Design. Boston: Houghton-Mifflin.

Book Chapters and Proceedings Published
Rosenkrans, G. (2009). Web Design Concept. In The Encyclopedia of Multimedia Technology and Networking (Vol. 3, pp. 1545-1550). New York: Idea Group Reference.

Rosenkrans, G. (2008). Future Online Rich Media Advertising. Proceedings from the 2008 World Congress in Computer Science, Computer Engineering, and Applied Computing: The International Conference in Internet Computing. Las Vegas, Nevada.

Rosenkrans, G. (2007). Online Advertising Metrics. In the Handbook of Research on Electronic Surveys and Measurements (Vol. 1, pp. 136-143). New York: Idea Group Reference.

Professional Work
Rosenkrans, G. (2003, December 7). Are Stealth Ads Ethical? Ventura County Star, p. B1, B6.

Rosenkrans, G. (2007). Newbury Park Feed and Pet Supply Ads.

Rosenkrans, G, (2007-present). Print Ads Designed for LOCC.

Rosenkrans, G. (2000, Summer). SmartBits Overview. Calabasas: Spirent Communications.

Rosenkrans, G. (2000, December). Voice over Internet Protocol: Benefits, Issues, Testing Issues. Calabasas: Spirent Communications.

Rosenkrans, G. (2000, November). 10 Gigabit Ethernet Deployment and Test challenges. Calabasas: Spirent Communications.

Rosenkrans, G. (2000, October). Terabit Routers. Calabasas: Spirent Communications.

Rosenkrans, G. (2000, August). Understanding audience dynamics. The Toastmaster, 66 (8), 29.

Rosenkrans, G. (1999). The software development life cycle and Keane's software development life cycle process for a new GUI-based product. Unpublished manuscript.

Rosenkrans, G. (1999). Dell Computer’s E-commerce Strategy. Unpublished manuscript.

Rosenkrans, G. (1999). A Web Site Analysis of Lands' End. Unpublished manuscript.

Rosenkrans, G. (1999). Multimedia in Motion. Unpublished manuscript.

Rosenkrans, G. (1999) xDSL Technologies. Unpublished manuscript.

Rosenkrans, G. (1999). E-Commerce Security. Unpublished manuscript.

Rosenkrans, G. (1999). RISDN Technologies and Applications. Unpublished manuscript.

Rosenkrans, G. (1999). Asynchronous Transfer Mode Technical Fundamentals and Applications. Unpublished manuscript.

Rosenkrans, G. (1999). Wireless Technologies. Unpublished manuscript.

Rosenkrans, G. (1999). Intranets and Extranets. Unpublished manuscript.

Rosenkrans, G. (1999). Computer Network Security. Unpublished manuscript.

Rosenkrans, G. (1999). Keane's Approach to Determining System Requirements. Unpublished manuscript.

Rosenkrans, G. (1999). Keane's Approach to Risk Management. Unpublished manuscript.

Rosenkrans, G. (1999). Keane's Approach to Testing its Unix Disk Mirroring Software. Unpublished manuscript.

Rosenkrans, G. (1998). Russians travel long, slow road to democracy. The Ventura County Star, p. B9.

Rosenkrans, G. (1998). Usability Test: Keane's Y2K Compliant Proprietary Operations Menu for Patient Accounting and Medical Records and Functions Software Conducted at Baylor University Medical Center, Long Beach Memorial Hospital, and at Keane's Help Desk Support Office in Los Angeles, California. Unpublished manuscript.

Rosenkrans, G. (1998). Software Evaluation of QuarkXPress 3.32 Combined with Results of University of Maryland's QUIS Instrument. Unpublished manuscript.