A case for BPR at GSBM....
courses I discovered that the campus bookstore had purchased, stocked,
and sold last year's textbook
for my spring courses. Sometimes this would only be a minor
issue...say from the 3rd to the 4th Edition. However, this year we
have fundamentally shifted the resources for my course. We have a
completely new book, an online case study pack (as opposed to a printed
one), an HBS Simulation from hbs.edu and a freely distributed IBM
game. However, none of this is in stock at the bookstore.
Why has this happened? It's a classic case for BPR at GSBM.
To order textbooks for the bookstore we use the following process:
- Faculty choose a book/resource.
- Faculty alert an office administrator who single-handedly coordinates books/resources for all FTMBA courses.
Administrator (OA) then contacts a variety of sales reps from
publishers, printers, and the bookstore to coordinate resources.
of these contact people work with either the university Follett
manager, or the manager of the local bookstore to coordinate shipment,
payment, and scheduling (it's unclear to me and most everyone else who
is responsible for what in this process).
- The local bookstore
manager puts the books on the shelf along with placards indicating
what's required for each course/instructor.
- Students drop by the bookstore and pick-up whatever is on the shelf (often without consulting the syllabus).
the instructor usually posts a link to where to buy the same
book/resources at Amazon/BN/Froogle/FatBrain... for 20-30% less than
value-add does the bookstore and OA provide to this process? Why not
simply have faculty members list a URL for resource acquisition in
When it comes to educational resources its well past time for channel compression.